Publishing to Google Play and the App Store is a milestone, not a finish line. The first 90 days decide whether an app becomes a business or a line on a CV.
Days 1–30: be found
- App-store optimisation: keyword-rich titles, clear screenshots and a short preview video
- A launch campaign on the channels your customers actually use
- Existing customers first: WhatsApp, SMS, in-store QR codes and staff incentives
Days 31–60: be used
- Watch the funnel: install → sign-up → first order or booking
- Fix the biggest drop-off before buying more traffic
- Onboarding offers that reward the first real action, not the download
Days 61–90: be loved
- Push notifications that are useful, not noisy
- Loyalty, referrals and reviews to lower acquisition cost
- A monthly release rhythm based on real user feedback
Why build and marketing belong together
When the team that builds the app also plans the launch, tracking is installed correctly, store assets match the product and campaigns promote features that actually exist. That's why at Evyx the software and creative studios plan launches together from the design phase.
