Insights
Practical guides on building apps, growing brands and marketing in Egypt and the Gulf — from the Evyx team.
How much does it cost to build an app in Egypt in 2026?
The honest answer is “it depends” — so here is exactly what it depends on, and how to keep your budget under control.
· 6 min read
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Engineering· 5 min read
Flutter or native? Choosing the right tech for your app
Most of the apps we ship use Flutter — but not all. Here's how we decide, in plain language.
Growth· 6 min read
Launch is day one: a 90-day growth plan for new apps
Great apps die quietly every day. Here's the plan we use to make sure yours gets downloaded, used and paid for.
Branding· 5 min read
Why your brand identity quietly decides your ad costs
A logo isn't decoration. A consistent identity makes every ad more recognisable — and every click cheaper.
Social media· 5 min read
Social media content that sells: the Evyx framework
Likes are nice. Orders are better. Here's the content mix we use to turn feeds into sales channels.
UX design· 6 min read
Arabic-first UX: 8 rules for products that feel native in RTL
Flipping a layout isn't localisation. These are the details that make Arabic users trust a product instantly.
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